Sep
08
E!’s New Breaking News Network: Digital Billboards
Posted in: Uncategorized
NEW YORK (AdAge.com) — Digital billboards have long been touted as the killer app that would revitalize the struggling traditional outdoor industry, but their widespread deployment by the top outdoor companies and use by marketers have taken years to catch up with the hype. A new digital campaign from E! Entertainment, MediaVest and Clear Channel Outdoor, however, is one of the first and largest indicators of digital billboards' promise.
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