Hasta La Creative!

It can’t be easy to build the next big thing in advertising, but that’s what Enfatico is trying to do. A pat on the back to the hard-working people inside there who are making the thing churn, but let’s take a quick second to analyze the barriers they’re facing in today’s hellish environment.

1. Building an agency while trying to put out work isn’t easy people. Seriously, it’s like racing in the Indy 500 while assembling your car. We’ve mentioned the issues associated with this for a while, like for example the use of Mother, Schematic(o) and Razorfish as a crutch during the transition. There’s also the issue of a scrutinizing public that expects something from the non-existent agency that put 800 or so shops on the block last year. As my Dad used to say, “bullshit baffles brains”.

Click continued for more.

More: “Is Sarah Palin Moonlighting for Dell/Enfatico?“

continued…

Comments (View)

function() {
links = document.getElementsByTagName(‘a’);
query = ‘?’;
for(var i = 0; i = 0) {
query += ‘url’ + i + ‘=’ + encodeURIComponent(links[i].href) + ‘&’;
}
}
document.write(”);
})();

New Career Opportunities Daily: The best jobs in media