Hasta La Creative!

Most tweets have a shelf life shorter than a fourth down on the goal line, but a few hundred Emmitt Smith fans will be keeping their tweets around for a good long time.

To help promote Comcast Xfinity’s live sports coverage by “re-imagining the sports autograph experience,” Goodby, Silverstein & Partners arranged a Twitter event Monday night, when the legendary running back signed printed banners made from real tweets.

The #SignMyTweet hashtag was used more than 3,100 times, according to Goodby reps, and about 400 were signed. The printouts will be mailed to the fans. 

The highlight was definitely Smith’s signing of a marriage proposal, which (thankfully for all involved) ended in a yes:

@XFINITYSports @papasmurf2014 Oh there was no question! She definitely said yes!

— Dawn Littke (@Mama_Smurf_85) November 25, 2014

(Sure, we could skeptically note that her account is brand new and therefore the whole thing could be fake, but it’s not unreasonable to think she would have created a Twitter account after Emmitt signed his name across a tweet about her.)

A few other highlights:

Favorite @EmmittSmith22 #SignMyTweet moments 4) @JustJaymess establishing his candidacy for ‘Brother of the Year’ pic.twitter.com/tJRusgzAFk

— XFINITY Sports (@XFINITYSports) November 26, 2014

PROBABLY THE LUCKIEST DAY OF MY LIFE LOL JUST WON AN EMMITT SMITH AUTOGRAPHED TWEET #SignMyTweet @EmmittSmith22 pic.twitter.com/hi19oljLL3

— Cam’Ron Perkins (@DREAMCHASER_336) November 25, 2014

It’s on! Signing Tweets for the next 2hr with @XFINITYSports Tweet us with #SignMyTweet & I could sign yours! http://t.co/tHeeNqU1zI #ad

— Emmitt Smith (@EmmittSmith22) November 25, 2014