Sep
11
Element 79 Loses Another Piece of PepsiCo Business
Posted in: UncategorizedCHICAGO (AdAge.com) — Omnicom Group's Element 79 has lost the $120 million Quaker Oats account, believed to be the last piece of PepsiCo business housed at the agency. Earlier this year, Gatorade, Tostitos, Lays, Tropicana and Propel all departed the shop; including Quaker, the value of the combined accounts is estimated at $440 million.
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