Mar
18
Einstein Bros. Bagels Taps YR, Chicago, as Agency of Record
Posted in: Uncategorized
CHICAGO (AdAge.com) — Einstein Bros. Bagels has hired Y&R, Chicago, as its agency of record following a review that included three other agencies. Media spending is estimated at $8 million to $10 million annually, which would be a significant jump for a company that spent less than $500,000 last year, according to Kantar Media.
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