Hasta La Creative!

Rajeev Basu is a Creative at Crispin Porter + Bogusky in Boulder, CO USA. He has recently launched an independent art project called EEP EEP EEP EP.

EEP EEP EEP EP is a concept album made entirely using alarms (EEP music player pictured above). It is part of a global interactive music-arts project to explore if it’s possible to turn one of society’s most despised sounds, the sound of alarms, into music that people might actually enjoy.

In the project, alarms are the only material used in compositions. As such, the project’s musical style can be described as ‘Musique concrete’ (French for “concrete music”). It is a form of electroacoustic music that uses elements not traditionally thought of as “musical”.

To create the EP, Basu collaborated with world-class musicians. They include Michael Manning (London), David Kamp (Berlin), Dominic Matar (NY) and Malcolm Goldie (London). They have produced work for the likes of; MTV, PUMA, DeadMau5, the artist David O’Reilly and Nike.

In addition, for each of the tracks on EEP EEP EEP EP, Basu created 1 of 1 original track-artwork inspired by them (pictured below). They were made entirely using clip-art. A style he has dubbed “Clip-art Art”. It follows the project’s premise of using something undesirable to create something beautiful.

GO EEP YOURSELF
Basu now asks, if YOU can turn alarms into a musical masterpiece? A pack of the alarms used to make the EP are available for you to download, and give it a try. For each track entered, Basu will create a 1 of 1 original artwork. And he will turn the best three tracks into sound-sculpture installations, to exhibit in 2012 (artist’s impression below).