Jan
08
Editor’s Letter: It’s Viva Las Vegas for Brands
Posted in: UncategorizedFor the brand marketers among the 180,000 attendees and more than 4,400 exhibiting companies making their annual march on Las Vegas, the Consumer Electronics Show is both a starting gun and FOMO-charged crucible. Hard on the heels of the holiday season, it’s the unofficial start of the year and stepping off the plane at McCarran…
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