Apr 08

Editor’s Letter: Brandweek Is Back for Another Year, With New Awards and a Storied Franchise

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The drive east from Los Angeles to Palm Springs for decades has been a journey away from the normal to a higher, clearer plain. Desert denizens including the likes of Bob Hope, Frank Sinatra and Elizabeth Taylor must have felt that in their fabled escapes there. And we at Adweek certainly did last year when…

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