Apr
19
Edible Arrangements Relishes Rosy Outlook
Posted in: Uncategorized
NEW YORK (AdAge.com) — Leveraging a combination of a national campaign, a unified franchisee strategy and a revised message that caters to consumers' recessionary concerns, Edible Arrangements International is seeing traction in the area that matters most: sales. Helming ad efforts is VP-Marketing Stephen Thomas, who discussed why consumer feedback is so vital and why price-cutting hasn't been necessary.
Post a Comment