Jun
25
Edelman’s Mom-Blog Maven: We Don’t Do Paid-For Posts
Posted in: Uncategorized
NEW YORK (AdAge.com) — Sure, everyone in marketing is buzzing about the need for social media, but how many people actually know how to integrate such techniques into their campaigns or office procedures? In this interview, we talk to someone who does that very thing every day: Danielle Wiley, senior VP of consumer brand social media at Edelman, Chicago. Read the text or listen to the audio as she discusses her role in defining and deploying 2.0 marketing strategies for her agency's various campaigns.
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