Jun
18
Economic Recovery Is Coming; Are You Ready?
Posted in: Uncategorized
Major economic downturns are like one of those thunderstorms where everyone makes a mad dash for shelter. Agencies ultimately adapt, but not before embracing more cautious versions of themselves. Pretty soon that caution becomes a reality that everybody accepts. What we forget is that there's a flip side to a bad economy. This may be counterintuitive, but just as you must retool your business during a recession, you need to plan for an economic recovery. I think it's time to start planning.
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