Oct
21
East German Brands See Nostalgia 20 Years After the Wall’s Fall
Posted in: Uncategorized
LONDON (AdAge.com) — When the Berlin Wall came down, East Germans flocked to buy the famous brand names they had been denied for so long. Consumer preferences changed overnight, but 20 years later many of its former citizens once again crave the comfort of the goods they grew up with, and as a result, there's a renewed interest in Communist-era products from sneakers to coffee to face cream.
Post a Comment