Sep
27
EA’s FIFA 20 Created a High-Octane Ad in Praise of Playing Sports ‘Wrong’
Posted in: UncategorizedWhen athletes bring something new to a longstanding sport, they’re often accused of playing or acting “wrong”–until everyone else starts doing it too. In the new ad for EA’s FIFA 20 video game, London agency Adam&eveDDB turns this accusation into a badge of honor, showing athletes across soccer and other sports who’ve been questioned about…
Post a Comment