Nov
25
Dusting Off The Crystal Ball
Posted in: UncategorizedApropos of nothing, I’m just going to make a prediction here.
In 2009, WPP, IPG, and Omnicom will each merge 2 of their major agency groups to save costs. For example, you may see Y&R merge with O&M, BBDO and Chiat/Day merge, and McCann merge with Lowe or Deutsch or Campbell-Ewald or some such.
What do you think will happen next year?
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