Feb
12
During Economic Hard Times, Radio Proves Cost Efficient
Posted in: UncategorizedATLANTA (AdAge.com) — The economic downturn could yield some significant upside for the radio advertising market. At the Radio Advertising Bureau Conference in Atlanta, top spenders from brands like Coca-Cola, Wal-Mart and Macy's, as well as key media buyers at Mediaedge:cia and MediaVest, spoke of radio's advantages and efficiencies in executing less costly media plans.
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