Dunkin’ ‘on the Offensive’ in Coffee War


CHICAGO (AdAge.com) — America may run on Dunkin', but Dunkin' runs on Will Kussell. As the coffee war with McDonald's heats up this year, the privately held doughnut chain has tapped Will Kussell, 49, as president-chief brand officer. He spoke to Ad Age about what's ahead for the $4.7 billion chain.

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