DTC Women’s Shaving Brand Billie Makes Its Biggest Category Extensions Yet

Direct-to-consumer razor brand Billie has seen a remarkable rise: After launching in November 2017, by January of this year it had already been acquired by one of the world’s largest CPG conglomerates, Procter & Gamble. Though Billie’s hero product is a razor, it has launched other items for use before, during and after showering: body…

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