Aug
18
Down Under, TV Show Asks ‘Does That Ad Work?’
Posted in: Uncategorized
NEW YORK (AdAge.com) — Here in the U.S., the advertising industry is getting its moment of TV fame thanks to AMC's "Mad Men." But a new TV show in Australia is taking a much more serious approach to advertising, presenting it as a science and a discipline. "The Gruen Transfer," shown on the country's public Australian Broadcasting Corp. network (which does not accept commercials), tries to get behind the ads people see on TV and find out what makes them succeed or fail.
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