Dow Jones Finds New CMO In-house

NEW YORK (AdAge.com) — Dow Jones under the new control of News Corp. has found the next chief marketing officer for its consumer properties, including The Wall Street Journal and Barron's, by looking internally: The company today promoted Paul Bascobert, senior VP-operations, to CMO of the Dow Jones Consumer Media Group. He succeeds Ann Marks, who left last Friday after nine years as CMO, but is assuming a position that seems to be taking a broader shape than before.

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