Nov
11
DoorDash Dials Up Nostalgia in Campaign For Hispanic Audience
Posted in: UncategorizedMany Latinx and Hispanic kids may have grown up hearing “Hay comida en la casa” – which translates to “there’s food at home” in English – in response to their requests to eat out. DoorDash takes the typically disappointing phrase in a different direction. The delivery platform’s campaign taps into childhood nostalgia to target Hispanic…
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