Dec
08
Don’t Call It a Rebrand: The NHL’s Coyotes Turn to Overlooked Fans for Survival
Posted in: UncategorizedThe National Hockey League’s Coyotes have been in Arizona for a quarter of a century. Yet even their front office knows the team has little to show for it. The franchise moved to Arizona in 1996 after playing the previous 24 years in Winnipeg, Canada as the Jets. Since then, the Coyotes have gone bankrupt….
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