Apr
21
Does It Work? Focuses on Digital Marketing Effectiveness and Much More
Posted in: UncategorizedWhen I first saw “Dumb Ways to Die,” I loved it. Thought it was brilliant. Later when I heard the campaign only reduced pedestrian collisions with trains by 33% or so, I concluded it didn’t quite work as well as those of us in the ad industry were led to believe. It turns out Shane […]
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