Feb
25
DIY LBS: Create Your Own Foursquare
Posted in: Uncategorized
Looking beyond the web, marketers are considering location-based services (LBS) as a way to extend their reach and engage consumers in the "real world." Some, including Bravo, HBO and Warner Brothers, are partnering with consumer-facing LBS like Foursquare to do so. Others are seeing a benefit in creating their own communities and geo-apps.
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