May
29
Disney Set to Blanket the Nation With ‘Camp Rock’ Promos
Posted in: Uncategorized
NEW YORK (AdAge.com) — Disney is launching a marketing blitzkrieg for its next potential TV franchise, "Camp Rock," which premieres June 20 on the Disney Channel. With the entire Walt Disney Co. on board for the launch, look for marketing tie-ins to crop up virtually everywhere tweens and their parents consume media, including retail, print, radio and Disney's first venture into cinema ads, as well as a unique premiere schedule.
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