Jun 01

Disney Locks in 3 Key Sponsors for ESPN’s Fifty/50 Title IX Initiative

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Disney Advertising Sales is kicking off the 50th anniversary of Title IX with its sweeping Fifty/50 initiative, signing on Champion, Gatorade and Google as sponsors. Title IX, signed into law in June 1972 as part of the Education Amendments, is a federal law that prohibits discrimination on the basis of sex in any education program…

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