Feb
23
Discovery, OMG Set Measurement Trials With Comscore and VideoAmp
Posted in: UncategorizedDiscovery is the latest media company to publicly test alternative measurement currencies to Nielsen as the industry works to overhaul its ratings metrics and more accurately represent a cross-platform audience. The company has teamed with Omnicom Media Group on a data trial pilot–using measurement data from Comscore and VideoAmp–that Discovery hopes will enable it to…
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