Jul 27

Discounted Annual Subscriptions Give Streamers a Leg Up in Crowded Space

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When NBCUniversal’s streaming service Peacock debuted nationally this month, its most-advertised price point was the tier executives thought would be most appealing to consumers during the pandemic: free. But for users who wanted to lock in a year’s worth of Peacock Premium–which offers additional content beyond the free version–the service offered a 40% discount on…

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