Hasta La Creative!

Adweek is profiling Colleen DeCourcy, chief digital officer of TBWA Worldwide and Cyber jury president at Cannes.

DeCourcy, 43, has been at the forefront of digital marketing since the first tech boom in the ’90s, when it mostly meant building Web sites.

Speaking about her new role at TBWA, DeCourcy says, “It’s been a leap of faith for someone like myself to spend a year not being deeply associated with any work while I do a very corporate exercise on strategy and planning. At times it’s been very difficult, but as I start to see the [results] — people who now know each other and are talking — it feels as gratifying as a great piece of work.”

“If it doesn’t yield results,” she adds with a hearty laugh, “I’ll start to worry.”

DeCourcy is also blogging on Adweek’s Le Freaque site while in Cannes. One topic she’s addressing as Cyber jury president:

What constitutes creativity in online? It’s such a blend of smart media, direct, film, design and promotional stunt that we’ve spent a considerable amount of time talking about the ubiquity of technology and the possible demise of the category as it touches all our disciplines.