Diesel’s New Ad Celebrating Flaws Has Great Storytelling That Flies Off in All Directions

Last fall, Diesel gave us “Go With the Flaw,” a gritty, glamorous celebration of ugliness, created by Publicis Italy and directed by Fran?ois Rousselet. Now, the second installation of the campaign, “Keep the World Flawed” (also directed by Rousselet), leans hard into the subject matter. Think of the first ad as a manifesto. This new…

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