Mar 17

Diageo Sends $350 Million Global Media Account to Omnicom’s PHD

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The largest media review of 2020 thus far, and for the foreseeable future, has come to close. Diageo, whose brand portfolio includes Bailey’s, Guinness, Johnnie Walker and Smirnoff, has selected PHD as its global media agency of record. PHD will be responsible for media planning and buying across the majority of the Diageo portfolio, with…

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