Jul
27
Diageo Launches Review of U.S. Media Biz
Posted in: Uncategorized
NEW YORK (AdAge.com) — Diageo has launched a review of its $130 million U.S. media planning and buying account currently managed by WPP's Mediacom, according to executives with knowledge of the review. The review encompasses all of Diageo's brands, which include Jose Cuervo, Johnnie Walker, Smirnoff, Captain Morgan, Bailey's, J&B, Guinness and Tanqueray.
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