Nov
24
Detroit Tones Down Year-End Sales Pitches
Posted in: Uncategorized
DETROIT (AdAge.com) — This year's barrage of year-end auto clearance sale ads will be a little kinder and gentler. Automakers generally pony up big bucks to move inventory off their lots and make room for new models in December — last year a collective $904 million in measured media was spent by the industry in that month alone, according to TNS Media Intelligence. It's unclear whether this year will see such lavish spending given the dire situation in Detroit, but one thing is for certain: The messaging will be more restrained.
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