Despite Potentially Bigger Audience, Oscar Prices in Line With Last Year


NEW YORK (AdAge.com) — The price for a 30-second ad in ABC's vaunted telecast of the Academy Awards is running between $1.3 million and $1.5 million, according to media buyers — figures that track even with last year's prices even as a newly expanded pool of best-picture nominees seems like it could bring broader audiences.

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