Mar 13

Despite Low Ratings, Search Data Can Provide Better Insights Into How an Ad Actually Performed

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We know which team won the Super Bowl and which film nabbed Best Picture, but which advertisers won those events? Another big events season has come to a close, and some of the priciest and most-watched ad programs of the year–across the Grammys, Golden Globes, College Football Championship, Super Bowl and the Oscars–are receding into…

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