Aug 20

Despite Its Risky Reputation, In-App Advertising Is More Popular Than Ever

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Although digital advertising continues to snap up billions of ad dollars annually, brand-safety snafus, data-driven scandals and the constant threat of ad fraud are leading players in the programmatic space to be more choosy about where they spend their media money. This news comes courtesy of ad-tech outfit PubMatic, which released its second Quarterly Mobile…

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