Feb 22

Despite Initial Negativity, Zion Williamson’s Blown-Out Shoe Actually Provides an Opportunity for Nike

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On Feb. 20, 18-year-old basketball phenom Zion Williamson blew out his Nike PG 2.5 shoes during Duke’s game against UNC, sending him off the court with a knee injury. This single broken shoe may have altered Nike’s trajectory over the next decade. After all, the fate and reputation of shoe brands rest as heavily on…

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