Desperados Just Released a Summer Earworm With App That Turns Dance Moves Into Rewards

In 2021, Heineken’s tequila-flavored beer Desperados launched an app called “Rave to Save” that let people convert their dance moves into donations to nightclubs hard hit by the Covid-19 pandemic. Clubs may be reopened now, but for many people, the cost-of-living crisis has dampened summertime’s typical party spirit. Desperados wants to inject more fun into…

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