Delsey’s New Animated Film Is Surprisingly Heart-Wrenching for a Suitcase Ad

For the launch of its new European brand platform, “What Matters Is Inside,” luggage company Delsey Paris tapped agency Buzzman to conceive a short film of the same name. Its job? To wring some semblance of magic out of the brand’s connected suitcase. Connected suitcases are a hard sell. They dominate Kickstarter, polluting our social…

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