Jun
23
Defending Big-Screen TVs and a Local Focus
Posted in: Uncategorized
Consider him an anomaly: Paul Guyardo has been chief marketing officer of the same company, DirecTV, for almost three years. In a recent interview, Mr. Guyardo, whose experience includes CMO posts at HSN and Kmart, discussed how he's managed to stick around, how he views the competition and DirecTV's advantage, and why he isn't threatened by mobile content platforms — yet.
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