Dec 04

Deadspin’s Demise Shows How Vital Community Is to a Brand

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Folks have been piling on G/O Media for its “stick to sports” mandate to Deadspin, the creative sports publication with a cult following. That mandate saw its editorial staff leave in a revolt. Days later, an executive resigned. Deadspin has been a ghost town for a month now, since Nov. 4, when it last posted…

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