May
01
DDB ‘Drinkable Book’ Spot Shows How Paper Can Purify Water
Posted in: UncategorizedFCB Mayo recently showed us how a billboard can help purify the air…but can a specially designed paper book turn sewage into drinkable water?
This spot from DDB New York, supporting a project sponsored by nonprofit Water Is Life, adopts the same relatively straightforward documentary-style approach as other spots in the partnership.
While this particular ad presents less of a personal story than previous collaborations, it does allow for a glimpse into the development of a fascinating invention.
Credits when we receive them.
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