Hasta La Creative!

Fresh off of its regional Super Bowl campaign for new client Jack in the Box, Los Angeles-based agency David&Goliath continues to work its home turf with an effort for the California Lottery.

D&G promotes the California Lottery’s Taxes Paid Scratchers game — which lets lucky winners reap the spoils of their winnings without having to fork over a chunk of change to Uncle Sam — by promising, via tagline, that “It’s All Yours.”

The money, that is.

A series of fairly familiar analogies takes shape in the :30 second spot, which will focus on key Cali markets including Los Angeles, San Francisco, Sacramento and Fresno. Along with the TV component, D&G’s work for California Lottery will include digital placements on Hulu and others as well as OOH, social, mobile and radio.

Agency:  David&Goliath, LA
Founder & Chairman: David Angelo

Chief Creative Officer: Colin Jeffery

Creative Director: Greg Buri

Creative Director: Basil Cowieson

Senior Art Director: Jenn Tranbarger

Senior Copywriter: Anne Sanguinetti

Copywriter: Kacey Coburn

Strategy Director: Kristen Knape

Account Planner: Jessica Watts

Director of Print Services: Meredith Walsh

Account Director: Stacia Parseghian

Management Supervisor: Janet Wang

Account Executive: Lindsay Brown

Assistant Account Executive: Ellen Lovoy

Project Manager: Erin Cavin

Digital Director: Josh Crick

Director of Digital Delivery and Technology: Robert Boucher

Digital Producer: Michael Karney

Digital Production Coordinator: Keenan Howard

Director of Broadcast Production: Paul Albanese

Broadcast Producer: Jessica Gardner

Production Company:

Director: Errol Morris

Executive Producer:  Robert Fernandez

Producer: Julie Ahlberg

Production Supervisor: Tonya Bertino

Assistant Production Supervisor: Tim Collins

Second Assistant Production Supervisor: Molly Gilula

Editorial House: Spinach

Editor: Heidi Black

Producer: Jonathan Carpio

Online & Color:

Executive Producer: Robert Owens

Special Effects Supervisors: Jason Schugardt

Music:

Head of Production: Jessica Einziger

Senior Composer: Ben Einziger