Aug
28
David Fincher Spots Expand on New W+K Gap Campaign
Posted in: UncategorizedThe hottest story in the ad world today concerns the newly-released TV components of a campaign that had a few scratching their heads last week: W+K’s “Dress Normal” for new client Gap.
These ads, directed by David Fincher, add a bit of narrative heft to a campaign previously consisting of celebrities in everyday poses. The first one, “Golf”, elaborates on the “it’s OK if your clothes are a little boring” theme with a bit of spontaneously unconventional romance:
Three more and credits below.
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