May
24
Data Is The Machine-Fed Marketing Narcotic…Drip, Drip, Drip
Posted in: Uncategorized“Data excite advertisers.” What a great line from Ken Auletta in The New Yorker. Auletta argues: In the advertising world, Big Data is the Holy Grail, because it enables marketers to target messages to individuals rather than general groups, creating what’s called addressable advertising. “Addressable advertising.” Help us, Lord. Tracking digital movements of the people […]
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