Das Boot parody in Simplus’ commercial

Some of you may remember the German blockbuster movie called Das Boot (1981, dir. Wolfgang Petersen) which is often recognized as the best submarine movie of all times.  Polish pay-as-you-go mobile network Simpus made a brilliant parody of Das Boot in its latest campaign.

This campaign continues Simplus’ ongoing line of communication based on parodies of famous film genres. The TV spots are made to resemble a movie so much that a viewer may sometimes fail to recognize it as commercial at first.

Up to 600 free-of-charge minutes for surfacing

Up to 600 free-of-charge minutes for surfacings

 

So far the best of Simplus’ TV commercials was the spot inspired by the famous horror movie The Others (2001, dir. Alejandro Amenabar) with Nicole Kidman — check it out below.

Klient: Polkomtel/Simplus
Art Director: Andrzej B?achut
Copywriter: Marcin Mroczek
Creative Director: Artur Dynowski
Producent: Jacek Daniel
Re?yser: Maciej Kowalczuk (Chuk Chuk)


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