Mar 28

DailyMail.com Grows Revenue From Cookieless Inventory

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Programmatic advertising remains a key revenue driver for most digital publications, yet most are only transacting on some of their audience. That’s because digital advertising’s currency is the third-party cookie, which is only relevant for Google Chrome users. In the U.S., Chrome has slightly less than 50% of browser market share, according to Statcounter. Yet…

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