Nov
25
CW’s New Approach to Sunday Nights
Posted in: Uncategorized
NEW YORK (AdAge.com) — CW farmed out its Sunday night to an independent producer this past summer in order to focus on what it does best: putting together hip, buzzy programs that appeal to young women such as "90210," "One Tree Hill" and "Gossip Girl." Now that CW is taking the night back, it sees Sunday night as a place to broaden its appeal.
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