Apr
20
CW’s ‘Cwinger’ Ads Debut in ‘Gossip Girl’
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NEW YORK (AdAge.com) — Starting next Monday, CW will air new ads that aim to travel with the audience they target. The network intends to unveil its first "cwingers," or ads that push viewers to move from TV to online and then back again, starting April 27 during the network's flagship "Gossip Girl" program.
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