Jun
04
CW Uses Joint TV, Online Sales to Lure Ad Money
Posted in: Uncategorized
NEW YORK (AdAge.com) — The CW network has wrapped up its upfront sales, using a new way of packaging ad time across TV and the web to secure more money from advertisers for its coming fall season. The network joins News Corp.'s Fox in completing negotiations for the annual market, during which the big broadcast networks try to sell the bulk of their ad inventory for the coming year.
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