May
26
CW Attempts to Get Fans ‘Cwinging’ Between TV and Web
Posted in: UncategorizedNEW YORK (AdAge.com) — As part of its upfront negotiations, the CW is offering advertisers a chance to attach commercials to a series of up to two-minute-long video clips that will tell a story around one of its teen stars. The catch: To see the entire tale, viewers must watch the first clip on TV, the next one online and then tune back in to TV to see the end.
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